When thinking about the staff it takes to produce a newspaper every day, you have no trouble identifying the obvious pieces of the puzzle: You've got to have writers to research articles, photographers to take pictures, designers to take care of page layout and editors to make sure everything happens on schedule. "Advertising representative" might not be the first thing to come to mind, but the advertising staff plays a critical role in The Cavalier Daily's operations.
Without a strong advertising staff, The Cavalier Daily simply couldn't exist — at least not in its current, independent state. We could gather as many talented writers, artists and editors as we wanted, but without the funds required to put a printed copy of the paper in your hands every day — or to purchase and maintain the servers that keep our website running — our goal of providing news to the U.Va. and Charlottesville community couldn't succeed.
Like the rest of The Cavalier Daily's staff, the advertising department is completely student-run, although a couple things make it unique. For example, ads representatives are not allowed to contribute any content to the newspaper. We adhere to this policy to protect our coverage from any bias that could be attributed to advertising revenue. We never want an ads staffer to find him- or herself feeling pressured or influenced by an advertiser to produce certain content or to present information in a certain way. What's the upside of this? Aside from decreasing the risk of bias appearing in our content, the next time you want to place an ad, you're sure to have the undivided attention of our ads staff. Whether you're trying to figure out how to use our online classified system or don't quite know what size ad would be best for you, let our advertising staff know and they'll be ready and willing to help.
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