Tuesday, September 9, 2008

Mark your calendars

If you're involved with any University CIO, University department or Charlottesville organization, you know about all the hard work that goes into organizing a lecture, cultural event or other activity. The Cavalier Daily can be a great venue to share information about your group's upcoming events and activities with others — if you know the right way to go about it. If you're hoping to publicize your upcoming event, there are three main ways to do it.

tableau, the Cav Daily's arts and entertainment section, runs a weekly calendar profiling upcoming arts-related events ... so if your band is performing at a cafe in C-ville or if your best friend is in an upcoming drama production, e-mail the tableau editors by Monday so your event can be considered for publication in the calendar we feature each Thursday.

Not into the arts but still doing something readers would be interested in? The Life section runs a calendar every Friday detailing upcoming events ranging from movie showings to lectures to anything else readers should check out. To suggest a topic for Friday's calendar, e-mail the Life editors by Tuesday.

Say you've submitted your event for consideration in the Life or tableau calendar, but you want to be 100% sure you get some pre-event publicity in the Cav Daily. Have you thought about purchasing an ad? You might think that buying an ad sounds expensive; with this in mind, we've designed our CIO Advertising Program to fit even a small CIO's budget. If your event is sponsored by a University department or local organization, think about asking them to fund an ad — you'll be surprised by how much funding is available. Special rates for University departments and non-profit organizations make it more affordable, too. If you want to know more, e-mail our advertising staff to decide what kind of advertising will be most effective for you, whether you're on a tight or a generous budget.

Now that you've got the pre-event publicity settled, you're already trying to figure out how to get post-event coverage of your group's activities, right? If so, stay tuned for the next entry about how we decide which events get post-event coverage in The Cavalier Daily.

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